Corporate Communications Workshop by Fridus Valkema from Schuttelaar & Partners, communication experts and Rianne Roukema, head of Corporate Communications at Octoplus, a biotechnology company located at the BioScience Park Leiden. Corporate communications is the communication issued by a company or organization to all its public(s). These publics can be internal such as employees or share holders, or external such as the general public, government or educational institutes. Corporate communications serves as the liaison between an organization and its publics and should serve the overall business strategy of the company. In this workshop you will work on the set up of a communcation plan for a company active in the Life Science, facing sensitive issues concerning genetic modification. By analysing the communication pyramid all relevant publics and their communication tools are identified.
| Strategic Consultancy Workshop by McKinsey & Company a global management consulting firm that gives advise to the world's leading businesses, governments and institutions.
We are very sorry, but it is no longer possible to register for the McKinsey workshop. The maximum number of participants has been reached. | Clinical Research Associate Workshop by Jenina Wieringa-Oost. Jenina started as CRA and now is Project Manager at ICON Clinical Research. Prior to her work at ICON she studied Bio-Pharmaceutical Sciences and followed the SBB program.
During this workshop you will find out what a CRA does by going trough a case that a CRA may encounter.
Date: 9 April Time: 14.00-17.00 Location: 214 Huygens Lab |